South Central Regional Library 160 Main StreetWinkler, MB Start: Wednesday, March 25, 2026 at 12:00 PM End: Wednesday, March 25, 2026 at 1:30 PM Time Zone: Central Time Add to my calendar Outlook Calendar Google Calendar Yahoo! Calendar iCal Calendar Remind Me
The Minimal Viable Marketing DepartmentHow to build and lead an effective marketing department in 2025Channel behaviour, tools, and buyer demands have shifted quickly. Many businesses have responded by over-complicating their tech-stack, spreading themselves thin across a multitude of tactics or by stripping down the department entirely, relying completely on the success of sales to the detriment of their business.Despite what you hear, marketing as a function remains critical for growth. What has changed is what skills and roles are necessary today.This workshop is to foster a discussion around the modern marketing department:What has changed—and what hasn’tThe core responsibilities marketing must own to drive growthThe essential skills required todayHow to structure marketing to support real business outcomesNo trends. No cumbersome or expensive tools. Let's build a marketing function that earns its keep by delivering business outcomes.